mental and emotional strength in facing difficulty, adversity, danger, or temptation
Everyone play time is over, get back to work!
Bro I can’t believe your a pro, I’m a way better skier than you…
I’m going to go cut out some skis, you know sometimes you just have to carpe skiem.
If you’re not living life on the edge then you are taking up to much space.
It started as a big idea over a few delicious beers. We grew tired of breaking several pairs of skis each season and became discouraged by the direction in which the ski industry was moving. More companies branched production overseas, compromising not only ski quality and performance, but also consequently diminishing company integrity. This drove us to set out to make the “bullet-proof” ski while emphasizing local sustainability and community. Thus, Fortitude was born and the epic began. Since we began production in late 2008, long hours of hard work on and off the slopes have led to the skis of our dreams.
All of our materials are grown or sourced domestically, and each one of our skis is hand manufactured and pressed by skiers in our shop in Arvada, CO. By doing this, it allows us to ensure the highest possible quality product and service. We are a collaboratively rider-driven, dedicated family who is continuously striving for perfection. We produce our skis with integrity and deem everyone who rides on Fortitude skis to be a part of this family.
Ok. Well, that’s all true; we are just a group of skiers who love good beer, hot dogs, and making a damn good ski. We are also proud of our product and want to share it and grow a solid community with those who share our same values. Come check out our demos this season, or come ‘round the shop if you are in the area.
Feel free to drop us a line, we would love to hear from you.